It’s Official

Posted By Faye

Date: November 19th, 2014

Category: Information

Google has acquired Doubleclick last March 11 for a whopping sum of 3.1 billion US Dollars after it was given the green light by the European Commision. Google, previous to the acquisition, aims at contextual ad content (AdSense or AdWord) by analyzing the context of the webpage and putting text-based ads, but due to its acquisition of Doubleclick, graphic or display advertisement will now be present in the wide array of marketing schemes, something that google hasn’t focused on in its lifespan as an advertiser.

In effect this deal has made Google, Inc (Nasdaq, GOOG) as the world’s largest advertiser, finally beating competitors such as Microsoft in the ad game.


Posted By Avatar

Date: November 12th, 2014

Category: innovation

What started out as one of the most mundane way to use the internet has become one of the most prolific aspects of today’s web 2.0 or what we commonly know as the social internet. It all began as a platform on which people simply began keeping tabs of their daily activities that began as internet-based web logs, more and more people came to see it as an acceptable way to go on the net and share their experiences. Sooner or later someone began to see the full potential of the concept and began developing systems that would make it accessible for all. Then came WordPress and the many social platforms that mainly came from the open-sourced community which was the trend of times to come. Open-sourced systems became more and more fashionable as people became irritated on how big businesses still maintained control over the internet and the tools that worked with them.Social blogging is now one of the most profitable ways to earn money and some social leaders have jumped on the band-wagon whereby all aspects of daily life have a blog that specializes in them. Blogging would remain one of the most prominent children of the social internet and improvements are still on the way for the future of the internet that has a soul, the Social Internet

Citywide Wifi networks

Posted By spikyemrys

Date: November 5th, 2014

Category: innovation



As of now 300 plus cities all over the world now offer citywide free WiFi connectivity. St. Cloud, Florida was the first city to do so. Other cities included Luxembourg in Europe, Mexico City downtown, London, Liverpool, Manchester, Philadelphia, New Orleans, Corpus Christi in Texas, Leeds, Norwich and much more. An increasing trend in cities is that there are so many hotspots overlapping each other, anyone could get a good signal anywhere in the city. The popularity of integrating WiFi into districts has indirectly benefitted the city itself, especially if the city is only a small area, say Hong Kong for example.

The 25 Most Innovative Products of the Year (Part 1)

Posted By Faye

Date: October 29th, 2014

Break on through: Among the Innovation Award winners are HP’s TouchSmart (displaying Microsoft’s Popfly), Toshiba’s Portege R500 (displaying, Seagate’s hybrid hard drive, NetGear’s Digital Entertainer HD EVA8000, and — no surprise — Apple’s iPhone.

Make no mistake, the Web is taking over. Applications are moving to browsers en masse, and technology to take Web apps offline promises to smooth the road ahead. And let’s not forget breakthrough devices advancing the Web-anywhere world: Apple has redefined the phone, and One Laptop per Child’s sub-$200 laptop is delivering Internet-style collaboration to kids in developing nations. But innovation isn’t all on the Web; the PC is evolving as well. Apple has reenvisioned backup, HP has created the first useful touch-screen PC, hybrid hard drives boost speed and battery life, and ultraportables have become even more useful. Chosen from the hundreds of products we reviewed in 2007, here are 25 that will change the way you work, communicate, and play this year — and beyond.

Read the rest of this entry »

Advantages of Web 2.0 eCommerce

Posted By Faye

Web 2.0 eCommerce is one of the many boons of Web 2.0 innovations that have made online shopping experience very simple and effective. The biggest advantage of this application is that the provider of online services and products can offer better customer service and the customers can interact more easily and effectively. The various features of Web 2.0 eCommerce are being enumerated below.


Depending upon the satisfaction level obtained from the product or services, customers can leave a rating (on a 5 star rating scale) along with their comments on the online product’s catalogue. This enables other prospective customers to evaluate the suitability of the product.

Use Of Digital Video To Showcase A Product

With the advancement of Internet technology, it has now become very easy to display your product through video coverage on your website. The video coverage can be added in your description page with the help of websites such as or The response to a video display of any product is always greater than any other mode of publicity and Web 2.0 eCommerce has made this possible.


Using keywords for tagging a product on the online product catalogue is a very effective way of making it easy for a prospective customer to reach your website with minimum efforts. Gone are the days of searching with the use of product names or their descriptions. The need of the hour is speed, as time is invaluable for everyone.

Comparative Study

Web 2.0 eCommerce makes it possible for customers to make comparative studies of various products through product comparison websites, in order to get the best deal. You can plug your eCommerce website into these comparison websites such as and avail of the benefits of being easily discovered by prospective customers.

RSS Feeds

RSS (Really Simple Syndication) helps you to inform your customers through updated messages whenever you add a new product or make changes in your prices because of a promotion offer or for any other reason. Such immediate information cannot be achieved by any other means.

Instant Calling Option

With the help of Web 2.0 eCommerce applications, you can set up an instant calling facility on your website that will enable you to call your customers instantly. All that you need to do is to ask your customers to provide their contact numbers and the most convenient time when they can be contacted. You can take the help of to set up this facility.

Instant Message Service

Web 2.0 eCommerce also enables you to chat with your customers as if they were sitting across your table, whenever they visit your website and need any clarifications regarding your product. This service can be set up easily with the help of Effective marketing of an online product can only take place if you are able to communicate immediately with a prospective buyer and provide all the clarifications that s/he needs.

Web 2.0 eCommerce scores over its earlier version by providing an easier and larger scope of interaction between your website and the user.

Reminiscing Netscape

Posted By Faye

Date: October 15th, 2014

Category: Information

When I was a freshman in college in 1995, the laboratory in the Institute of Computer Science used the ever popular (in those days) Netscape Navigator. This browser had been a household name amongst all students. It was considered fast, reliable and dependable. It never really occurred in our minds that a few years later it would cease to exist.

Netscape Navigator is a proprietary web browser that became popular in the 1990s. On its first press release, it announced that it would be free for download and use to all non-commercial users. However, they changed their policy within two months. By then, only educational and non-profit institutions could use Netscape without charge. Although this was the case, Netscape Navigator was still in the A-list because it made internet surfing a breeze. Most web browsers that time allowed for the display of the page only after the whole web page has been downloaded. One of the important innovations of Netscape was the real-time display of text and graphics as they are being downloaded. Web pages like the Australia business directory and some graphics heavy websites could have been easily downloaded using this browser.

Netscape reached its all-time high in usage share sometime in 1996. However, a competitor, Microsoft Internet Explorer, emerged. Although the earlier versions of IE was found to be inferior and primitive next to Netscape, they soon overrun Netscape sometime in 1997 as they improved in stability. Netscape tried to enhance itself by attaching email, news reader and other functions to its browser, which slowed it down tremendously. Netscape became prone to crashes, and people started to use IE more and more until Netscape eventually stopped developing in 2007. Now that’s a lesson we can all learn from.

Why Create and Use Metrics For Innovation

Posted By Faye

Date: October 8th, 2014

Category: Business

Have you ever been asked how you measure innovation and most of the time, you do not know what to answer? This often happens to every businessman since there is not always a ready answer when it comes to measuring innovation. According to studies, only 1/3 of the companies in the world are able to put up their metrics for innovation formally. The others remain unaware of how these innovation metrics can help them succeed.

Now, another question is why – why should you have innovation metrics for your company? One of the best reasons that you will be given here is the adage that states that whatever it is that you are able to measure will be accomplished. This is very true especially when you are in the world of business. What the metrics for innovation do is that they motivate the leaders and the managers to accept and welcome innovation generally and be able to prioritize it continually. The most important thing here is that the metrics for innovation should be communicated well so that the goals will be achieved. In return, rewards will be given not only for the company but also for those who have exerted their greatest efforts in accomplishing the tasks.

These metrics should be applied to three different dimensions in the system of innovation in every company. These are the processes, the people and the strategic planning. There are five standard measures that are being used today and these are the performance, timing, financials, development costs and the quality. These five should be utilized along with the metrics so that you will not have a blind spot when it comes to knowing the reasons why something has occurred in your company. For instance, you have obtained a report that there is a 7% drop in the quarterly profits as well as a 14% increase in the service costs. The problem here is that you will not be able to tell your customer service team what they should do next for an upcoming call.

Usually, innovation metrics are for the products and this is why there is what we call now the product innovation metrics. You can cerate metrics that will allow you to measure the efficiency of the innovation performance metrics and the effectiveness of the innovation program metrics. For the former, you can include cumulative profits for the new products and services, the growth of the impact, which can be measured by means of subtracting the product revenues from the total revenue of the company and the survival rate of the new product. On the other hand, for measuring the effectiveness, you can gather reports about the mix on innovation portfolio, the process pipeline flow and the quickness of the product to be sold on the market.

With these things in mind you do not have to worry about why and how you should measure the innovation system. This is because it will be easy for you to deploy the framework for the metrics for innovation and be able to use them in every level of your company.

Breedlove Guitars – Tradition and Innovation

Posted By Faye

Date: October 1st, 2014

The American history and development of Folk, Blues and Country has always featured the traditional flat top at its core. Although music changes and develops the guitar seemingly alters very little.

It would appear there is no appetite for unusual or ground breaking design in the world of acoustic guitars.

The appearance of Ovation guitars in the 1970′s or Rainsong in the 1990′s, brought about

synthetic materials, in truth these were and still are extremely well built instruments. As eco-conscious as we are, most players still seem to prefer classic designs in wood, based largely on Gibson and Martin.

Breedlove is a USA based custom guitar builder of medium size that may have managed to strike the perfect balance between traditional guitar building and innovatory design.

The company was established 20 years ago and has grown from a two man operation to a manufacturer of guitars and mandolins in two countries across the price scale. Originally based in Southern California they now operate from a 20,000 square ft facility in Bend, Oregon.

From the outset the company chose not to replicate vintage designs but rather incorporate traditional tonewoods into some fairly radical designs, the most significant being their bridge truss system (originally developed by JLD guitar research and development).

The system suspended from the bridge plate uses a rod that pushes against the tail block and transfers torque and tension from the bridge to the sides of the guitar. The purpose of this is to remove stress from the top, improve resonance, and to enhance sustain and bass response.

Breedlove now also produce a series of less radical, vintage style acoustics produced both in the USA and Korea at all price levels. All in all the company seem to be able to combine innovative designs with the traditional very successfully. This is borne out by the increasing number of artists now playing them e.g. Chris Hillman (Byrds, Desert Rose Band), Jeff Tweedy etc.

Geo Here, Geo There …. Why not Geo Everything!

Posted By Faye

Date: September 24th, 2014

geocachingFrom geo-tagging, where digital pictures were loaded with locational data from an attached GPS receiver to today’s geo-caching which is a way of reminding you where you wrote note, took a picture or did something online while on the move, the file sharing service allows geocoding of all your files that have been uploaded to their system and that’s just the beginning with more features to come. You not only get to share content with the world, you also get to access your content, quickly through an abbreviated URL making it available anytime and every time as long as you have an internet connection. Like dropping candy for Hansel and Gretel to pick-up, you gain the ability to browse a map representing a specific area, move your mouse around and find stuff (files, notes, pictures or just about anything you deem fit to upload to their servers). Read the rest of this entry »

Firefox Gains On Internet Explorer In Businesses

Posted By Faye

Date: September 17th, 2014

Category: Announcement

Hidden in the numbers is an indication that Internet Explorer 7 is having trouble finding traction as companies are sticking with the 6-year-old Internet Explorer 6. Microsoft released IE7 in October 2006, but 55.2% of companies still used IE6 as of December 2007. Only 23.4% of companies used IE7, barely outpacing the growth and use of Firefox. Firefox 2.0, also released in October 2006, “almost completely replaced” the previous version of Firefox, version 1.5.

That result, along with Firefox’s growth despite the fact that “Mozilla continues to expend little energy on wooing IT managers to formally adopt Firefox,” as the report notes, could indicate that employees rather than IT managers are driving Firefox adoption.