It’s enough to look around and see the booming increase of mobile phones and handheld computers; most modern users have at least one handheld device. Increased simplicity has caused ‘premium’-featured models to be introduced to the ‘entry-level’ customers. Have you ever seen a child Tweeting away or updating their Facebook status from their mobile phone? It’s not restricted to them anymore, with business-people actively performing their entire work with the use of their mobile phone only – sending and receiving e-mails, sharing data, surfing the mobile website, etc.
For quite some time, people were unaware of the increasing gravity of this new mobile web front. How many are there, you might ask? Wikipedia claims that “The total number of mobile website users grew past the total number of desktop computer-based web users for the first time in 2008,” according to data report compiled by the International Telecommunications Union on Oct 2009. Although a complete citation is still needed at the time of writing in order to meet Wikipedia’s guidelines, such a statement a simple observation informs you that this statement is fundamentally true, or at least very accurate. Chances are that existing and potential customers are out there already. Can you afford to be left out? If you already have a website or are planning to do so, the question is rather rhetorical.
Mobile web – a new frontier
Website owners willing to move along with the wave of progress are required to stay updated with all the latest developments, which is a difficult task for many reasons. First and foremost, it requires them to remain updated with the latest lingo as well as be aware of all the news, upcoming products and upcoming trends in an often-updated mobile web world. Additionally, mobile web optimization requires profound knowledge and understanding of that market because many limitations are stressed in mobile web development: the smaller screen size forces them to adapt the experience differently on the mobile web; different layouts are required since there are no tabs and windows in a mobile web browser; navigation is rather crippled compared to the common mouse-and-keyboard combo; lack of support for certain technologies; speed of access; size of the page; memory restrictions and many more…
On the other hand, mobile web experience offers new and exciting features such as touch interface, kinetic scrolling, and location awareness, among many others.
Taking all of the above issues into account, it is clear that a certain state of mind is required from a mobile web site developer to tackle such issues.
Mobile web – innovation at its fullest
So far, such adaptations for a mobile web site were conducted manually. Users were actually building two sets of pages, one for every platform. Otherwise, the use of scripts, so-called ‘browser hacks’ and techniques were required for a mobile website site. For example, a common practice is to build a script that detects the browser version and type, which then builds specific sets of CSS designs for each and finally merges it all together. Sometimes it worked, most of the time it didn’t. You can’t always assume that your user supports scripts, and not all browsers support CSS properly. So many things can go wrong. You wouldn’t leave things to chance when it comes to your business, would you?
Usually, most difficult tasks will get simplified over time. Let’s face it -people don’t like to work hard, and truth be told, they shouldn’t. A computer’s main purpose was to make life easier, and even though new developments come along with new complications, you can rest assured that the innovative mind will quickly come out with a solution. Parenthetically, the truly-innovative ideas provide solutions to problems you have yet to meet. Imagine being told 10 years ago that a major driving force in the industry will be a video-hosting website. Sounds far-fetched, right? Hosting videos seemed so minor back in the day… Now think of YouTube and see how they told everyone that they needed video hosting right away…
Mobile web – dive in, now
Take our word for it – you need a website tailored for mobile web handheld devices. If not now, then tomorrow. Next week though, your competitor may already see the need and take action, building a mobile website site, biting into your cake (or just taking it wholly, if you’re not there to fight for it).
The good news is that all of the hardships described above have been resolved successfully and packed into a mobile web application platform actually usable by everyone, with no prior knowledge required.
Our innovative product allows you to do all that without the hassle. Converting and creating new mobile web sites is a breeze, as our system guides you on every step of the way. Do not hesitate, begin now, and build your mobile web site, all free of charge!