Archive for January, 2010

Screensavers With Calendar – An Innovation

Posted By Faye



Designers are always trying to do something new with screensavers. As Internet usage increase, the screensavers are becoming more popular. The latest innovation in screensaver designs is calendar screensavers.

Screensavers – Why This Popularity

It is not difficult to understand why screensavers are becoming so popular. Most of them are free. They give enjoyment. Most of them come with lovely music. They are fun to watch and share. To sit on a computer for hours can become tiring. Screensavers give the much-needed break.

Calendar Screensavers – Why Different

These screensavers are animated video shots. The animated image has a beautiful calendar. It looks lovely to look at and some of these are fabulous and totally free. Agreed that many users will not use the calendars on the screensavers to know about date, but is usage the only reason for getting something? Then luxury cars would never sell.

Varieties -

You can download free Calendar screensavers with the following main topics and more – 4th July, Birds, Butterflies, Christmas, Flowers, Halloween, Love & Romance, Ocean Life, Natural World, Happy New Year, Miscellaneous, Seasons, Sports, Saint Patrick’s Day, Thanksgiving, Transport, Valentines Day and Waterfalls.

Enjoy free downloads of Calendar Screensavers. Watch them whenever you get tired and need to relax, enjoy and listen to lovely music.

Advantages of Web 2.0 eCommerce

Posted By Faye



Web 2.0 eCommerce is one of the many boons of Web 2.0 innovations that have made online shopping experience very simple and effective. The biggest advantage of this application is that the provider of online services and products can offer better customer service and the customers can interact more easily and effectively. The various features of Web 2.0 eCommerce are being enumerated below.

Gradations

Depending upon the satisfaction level obtained from the product or services, customers can leave a rating (on a 5 star rating scale) along with their comments on the online product’s catalogue. This enables other prospective customers to evaluate the suitability of the product.

Use Of Digital Video To Showcase A Product

With the advancement of Internet technology, it has now become very easy to display your product through video coverage on your website. The video coverage can be added in your description page with the help of websites such as YouTube.com or Photobucket.com. The response to a video display of any product is always greater than any other mode of publicity and Web 2.0 eCommerce has made this possible.

Tagging

Using keywords for tagging a product on the online product catalogue is a very effective way of making it easy for a prospective customer to reach your website with minimum efforts. Gone are the days of searching with the use of product names or their descriptions. The need of the hour is speed, as time is invaluable for everyone.

Comparative Study

Web 2.0 eCommerce makes it possible for customers to make comparative studies of various products through product comparison websites, in order to get the best deal. You can plug your eCommerce website into these comparison websites such as Shopping.com and avail of the benefits of being easily discovered by prospective customers.

RSS Feeds

RSS (Really Simple Syndication) helps you to inform your customers through updated messages whenever you add a new product or make changes in your prices because of a promotion offer or for any other reason. Such immediate information cannot be achieved by any other means.

Instant Calling Option

With the help of Web 2.0 eCommerce applications, you can set up an instant calling facility on your website that will enable you to call your customers instantly. All that you need to do is to ask your customers to provide their contact numbers and the most convenient time when they can be contacted. You can take the help of LivePerson.com to set up this facility.

Instant Message Service

Web 2.0 eCommerce also enables you to chat with your customers as if they were sitting across your table, whenever they visit your website and need any clarifications regarding your product. This service can be set up easily with the help of Meebo.com. Effective marketing of an online product can only take place if you are able to communicate immediately with a prospective buyer and provide all the clarifications that s/he needs.

Web 2.0 eCommerce scores over its earlier version by providing an easier and larger scope of interaction between your website and the user.

Web Site Optimization – Event or Process

Posted By Faye

Date: January 10th, 2010

Without doubt, the most frequent question my Web site customers ask is; can you make our Web site appear on the first page of the search results? You can spend hours developing excellent site content; however, if no one can find it there is little marketing value. Of course, all marketing literature and advertising will list the Web site address but this will reach an extremely small segment of the potential Internet audience.

When I speak of search engine performance, I am referring to how a site does on Google, Yahoo, and MSN. Forget all the spam messages that promise to submit your site to 300 plus search engines. If you do well on these three, you will capture over 85% of the market and do well on most other small engines. Many smaller search companies actually purchase their search content from Google or Yahoo. Read the rest of this entry »

Why Create and Use Metrics For Innovation

Posted By Faye

Date: January 3rd, 2010

Category: Business



Have you ever been asked how you measure innovation and most of the time, you do not know what to answer? This often happens to every businessman since there is not always a ready answer when it comes to measuring innovation. According to studies, only 1/3 of the companies in the world are able to put up their metrics for innovation formally. The others remain unaware of how these innovation metrics can help them succeed.

Now, another question is why – why should you have innovation metrics for your company? One of the best reasons that you will be given here is the adage that states that whatever it is that you are able to measure will be accomplished. This is very true especially when you are in the world of business. What the metrics for innovation do is that they motivate the leaders and the managers to accept and welcome innovation generally and be able to prioritize it continually. The most important thing here is that the metrics for innovation should be communicated well so that the goals will be achieved. In return, rewards will be given not only for the company but also for those who have exerted their greatest efforts in accomplishing the tasks.

These metrics should be applied to three different dimensions in the system of innovation in every company. These are the processes, the people and the strategic planning. There are five standard measures that are being used today and these are the performance, timing, financials, development costs and the quality. These five should be utilized along with the metrics so that you will not have a blind spot when it comes to knowing the reasons why something has occurred in your company. For instance, you have obtained a report that there is a 7% drop in the quarterly profits as well as a 14% increase in the service costs. The problem here is that you will not be able to tell your customer service team what they should do next for an upcoming call.

Usually, innovation metrics are for the products and this is why there is what we call now the product innovation metrics. You can cerate metrics that will allow you to measure the efficiency of the innovation performance metrics and the effectiveness of the innovation program metrics. For the former, you can include cumulative profits for the new products and services, the growth of the impact, which can be measured by means of subtracting the product revenues from the total revenue of the company and the survival rate of the new product. On the other hand, for measuring the effectiveness, you can gather reports about the mix on innovation portfolio, the process pipeline flow and the quickness of the product to be sold on the market.

With these things in mind you do not have to worry about why and how you should measure the innovation system. This is because it will be easy for you to deploy the framework for the metrics for innovation and be able to use them in every level of your company.