It’s Official
Posted By Faye
Date: March 14th, 2008
Category: Information
Google has acquired Doubleclick last March 11 for a whopping sum of 3.1 billion US Dollars after it was given the green light by the European Commision. Google, previous to the acquisition, aims at contextual ad content (AdSense or AdWord) by analyzing the context of the webpage and putting text-based ads, but due to its acquisition of Doubleclick, graphic or display advertisement will now be present in the wide array of marketing schemes, something that google hasn’t focused on in its lifespan as an advertiser.
In effect this deal has made Google, Inc (Nasdaq, GOOG) as the world’s largest advertiser, finally beating competitors such as Microsoft in the ad game.
http://www.electronista.com/articles/08/03/11/google.doubleclick.formal/