Web Site Optimization – Event or Process
Posted By Faye
Date: January 10th, 2010
Category: Site Optimization
Without doubt, the most frequent question my Web site customers ask is; can you make our Web site appear on the first page of the search results? You can spend hours developing excellent site content; however, if no one can find it there is little marketing value. Of course, all marketing literature and advertising will list the Web site address but this will reach an extremely small segment of the potential Internet audience.
When I speak of search engine performance, I am referring to how a site does on Google, Yahoo, and MSN. Forget all the spam messages that promise to submit your site to 300 plus search engines. If you do well on these three, you will capture over 85% of the market and do well on most other small engines. Many smaller search companies actually purchase their search content from Google or Yahoo.
It is no longer necessary to submit your site to the search engines as long as it is linked from another site that is currently listed on Google and Yahoo. Most of the companies promising to do “mass” site submissions using automated software are frowned upon by the “big three” search engines. The spiders will find your site by following links from other listed sites. This is where a link from an Internet service directory such as IHR.com or InfertilitySpecialist.com can be valuable (more about links later). The only directory I specifically submit to is DMOZ.org which is a “human reviewed”
directory that is used by others such as AOL. One way to learn if your site has been added is to type your URL (domain name) into the search engines and see if it appears.
Continue reading from webinnovations.org
by: Stan Colquitt. He has specialized in fertility Web sites for the last nine years.� He has demonstrated competence in gaining superior rankings for his customers and personally composes the site text for most of his physician customers. He holds the Web Master Certification from CIW and he has also attained the Microsoft Certified Professional Certification. Stan has his bachelor’s degree in biology and worked as a manager for Serono Laboratories for six years. He and his wife, Coty, were also fertility patients.