Gartner touts Web 2.0, scoffs at sequel
Posted By Faye
Date: April 10th, 2010
Category: Web 3.0
Web 3.0 just a marketing ploy, but collaborative tools are here to stay
By Jon Brodkin, Network World
LAS VEGAS — IT executives just getting comfortable with having Web 2.0 technologies within their networks are being faced with a moving target: Web 3.0.
But this time, the buzzword is really just a marketing ploy used to hype incremental improvements over the groundbreaking technologies that were labeled Web 2.0, analysts said during this week’s Gartner Web Innovation Summit in Las Vegas.
“There are a lot of constituencies trying to hijack the term Web 3.0,” Gartner fellow David Mitchell Smith said Thursday.
These are mostly vendors pushing virtual worlds, the semantic Web and the mobile Web, Smith said.
Web 2.0 staples such as AJAX, mashups, blogs and wikis gained mass adoption after a few years in which there was not a lot of innovation in Web technology, said Gene Phifer, a Gartner distinguished analyst.
Gartner analysts are avoiding the temptation to give a new label to the latest technologies such as virtual worlds and the semantic Web, saying they’re not providing the same kind of fundamental change as blogs, wikis and social networking tools.
“It’s not going to be another era like Web 2.0,” Phifer said. “However, there will be some very interesting innovative things coming out. If you’re in love with numbering schemes, maybe it’s Web 2.1.”
Source: networkworld.com